Future Tribes
Event Organiser Space for Hong Kong Trade Development Council
Held in Hong Kong, Centrestage housed 240 fashion brands within a 9000m2 area. To uplift the image of this show, the concept Future Tribe was used to reflect the event’s mission in discovering Asia’s latest contemporary fashion brands. A visual narrative was developed by studying a mix of traditional cultural roots, together with symbolism from various belief systems such as body tattoos, runes, hierographic and then intermixed with new technology. The entry concourse, along with the exhibition hall’s central display and catwalk were given for this image uplift.
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Future Tribes Event Organiser Space Press Releases
Press releases for Future Tribes are now accessible in these languages: English.
Future Tribes Event Organiser Space Media Articles
Our Future Tribes articles are prepped and available in these languages: English, Portuguese, French, Turkish, Arabic (Standard), Hindi, Dutch, German, Spanish, Italian, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), ready for your use.
Unique Properties
Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Tags
Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Production Technology
Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Design Challenge
The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Project Duration
The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow
The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Research
The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Inspiration
The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Image Credits
Hong Kong Trade Development Council
Project Overview
Future Tribes Event Organiser Space has been a Bronze winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Hong Kong Trade Development Council was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Future Tribes Event Organiser Space.
Hong Kong Trade Development Council Press Releases
For journalists seeking engaging content: Explore our press releases featuring Hong Kong Trade Development Council's work, freely available for incorporation into your stories. Instantly access 9 press releases, available exclusively for journalists.
Future Tribes: A Radical and Contemporary Visual for Centrestage Fashion Event
The Hong Kong Trade Development Council unveils the Future Tribes concept at Centrestage, a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre, showcasing a radical and contemporary visual narrative inspired by a mix of new and traditional cultural roots, symbolism, belief systems, and new technology.
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