Let's play school

Spring Festival for 도담테오

The theme of the Spring Festival is school. The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously. Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories. It is reminiscent of a fun school attended by Lotty, Lorry, and cute animal characters in pretty school uniforms. (Lotty / Lorry: Lotte World's representative character). For the visitors, with the background of the theme park, fun photo zones are provided.

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Let s Play School by jaesu Choi

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Spring Festival by jaesu Choi

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jaesu Choi Spring Festival

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Let's play school Spring Festival Press Releases

Press resources for Let's play school are offered in several languages: English.

Let's play school Spring Festival Media Articles

We provide articles ready for publication on Let's play school, offered in several languages: Spanish, Korean, Japanese, Russian, English, German, Dutch, Hindi, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), French, Portuguese and Italian.

Unique Properties

The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously. Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories. It is reminiscent of a fun school attended by cute characters in pretty school uniforms. For the visitors, with the background of the theme park, fun photo zones are provided.

Tags

Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School

Production Technology

Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.

Design Challenge

Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.

Project Duration

This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.

Operation Flow

The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character) At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion. The visitors of the theme park are provided with fresh and unique pleasures and experiences.

Research

We have collected as much data as possible on the age groups and tendencies of theme park customers. Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.

Inspiration

The theme of the Lotte World 2020 Spring Festival is school. It is a fusion of opening and starting of school and spring which indicates the start of seasons. New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school. Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.

Image Credits

Dodamteo, 2020

Project Overview

Let's play school Spring Festival has been a Bronze winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

jaesu Choi was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Let's play school Spring Festival.

jaesu Choi Press Releases

Media members, dive into our press releases on jaesu Choi's work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.

Let's Play School: A Fusion of Spring and School at Lotte World's 2020 Spring Festival

jaesu Choi's Design Transforms Lotte World into a Fun School Wonderland for All Ages

jaesu Choi Newsroom

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