Fresh Blood DG Youth
Cultural exhibition for xiexie design
The youth culture of Dongguan combines six exhibitors. Six kinds of special food have been adopted to represent six cultural youths, which is amusing and fashionable. The exhibition is like a vegetable market, which metaphorically expresses the daily cultural characteristics, and reflects the young fresh culture and the daily design power contained in Dongguan.
Download Press Kit № 102292
Download Press Kit № 102292 Cultural exhibition for xiexie design by Ruikang Xie to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Fresh Blood Dg Youth by Ruikang Xie
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Cultural exhibition by Ruikang Xie
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Ruikang Xie Fresh Blood Dg Youth
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Ruikang Xie Cultural exhibition
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Fresh Blood DG Youth Cultural exhibition Press Releases
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Fresh Blood DG Youth Cultural exhibition Media Articles
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Unique Properties
All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Tags
Culture, graphics, vegetable market, creativity, humanities
Production Technology
The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge
It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Project Duration
Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow
After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Research
The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration
The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Image Credits
Image #1-5 Zhang Jingwen
Project Overview
Fresh Blood DG Youth Cultural exhibition has been a Bronze winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ruikang Xie was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Fresh Blood DG Youth Cultural exhibition.
Ruikang Xie Press Releases
Discover Ruikang Xie's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 4 press releases for all journalists.
Fresh Blood DG Youth: A Cultural Exhibition Reflecting Dongguan's Daily Design Power
Ruikang Xie Unveils "Fresh Blood DG Youth" Exhibition in Dongguan, China
Ruikang Xie Newsroom
Dive into Ruikang Xie Newsroom to explore celebrated designs and projects.
