Neon Nights
Event Organiser Space for Hong Kong Trade Development Council
To uplift the image of the 2019 HK Fashion Week (Spring/Summer) a concept titled Neon Nights was developed, by mixing fashion industry latest colour trends into elements of retro Hong Kong nighttime neon street scenes. Three areas were given by the organizer to enhance this trade fair into a marketing show. First, a welcome installation at the venue main entrance, followed by the exhibition hall main entry. Then inside the hall, a 300 m2 multi-functional communal space was created for fashion shows, seminars and informal meetings activities etc.
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Neon Nights by Hong Kong Trade Development Council
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Event Organiser Space by Hong Kong Trade Development Council
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Hong Kong Trade Development Council Neon Nights
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Hong Kong Trade Development Council Event Organiser Space
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Neon Nights Event Organiser Space Press Releases
Press resources for Neon Nights are offered in several languages: English.
Neon Nights Event Organiser Space Media Articles
Leverage our ready-to-publish articles on Neon Nights, offered in a range of languages: Korean, Japanese, Russian, Chinese (Mandarin), Italian, Hindi, Turkish, Arabic (Standard), Indonesian, German, French, Portuguese, Dutch, English and Spanish.
Unique Properties
A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Tags
Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Production Technology
All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Design Challenge
The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Project Duration
The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Operation Flow
The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Research
Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspiration
The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Image Credits
Hong Kong Trade Development Council
Project Overview
Neon Nights Event Organiser Space has been a Silver winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Hong Kong Trade Development Council was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Neon Nights Event Organiser Space.
Hong Kong Trade Development Council Press Releases
Numerous press releases on Hong Kong Trade Development Council and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 9 press releases for all journalists.
Neon Nights Shines at 2019 HK Fashion Week
A transformative contribution to the 2019 HK Fashion Week, Neon Nights uplifts the fair's image with a modernistic interpretation of Hong Kong's renowned neon signboards, integrating the latest fashion industry color trends.
Hong Kong Trade Development Council Newsroom
Access Hong Kong Trade Development Council Newsroom for exclusive insights into distinguished design and laureled projects.
