Exhibition Space
China International Import Expo 2024

Exhibition Space for Hong Kong Trade Development Council

The Hong Kong Trade Development Council presented two pavilions at Ciie 2024 to support Hong Kong companies in expanding domestic sales in mainland China. The Hong Kong products pavilion featured vibrant colors and Led displays, while the Hong Kong service industry pavilion showcased a dynamic, arched structure with sustainable materials. These pavilions promoted branded products with ethnic cultural and regional features, enhancing their exposure.

Hong Kong Trade Development Council 2025 Government Bronze Press Kit № 167060

Download Press Kit № 167060

Download Press Kit № 167060 Exhibition Space for Hong Kong Trade Development Council by Hong Kong Trade Development Council to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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China International Import Expo 2024 by Hong Kong Trade Development Council
China International Import Expo 2024 by Hong Kong Trade Development Council

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Exhibition Space by Hong Kong Trade Development Council
Exhibition Space by Hong Kong Trade Development Council

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Hong Kong Trade Development Council China International Import Expo 2024
Hong Kong Trade Development Council China International Import Expo 2024

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Hong Kong Trade Development Council Exhibition Space
Hong Kong Trade Development Council Exhibition Space

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Hong Kong Trade Development CouncilBrand Logo
Hong Kong Trade Development CouncilBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Unique Properties

To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.

Tags

CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)

Production Technology

We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.

Design Challenge

The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.

Project Duration

The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.

Operation Flow

Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.

Research

The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness. The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection.

Inspiration

The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.

Image Credits

Hong Kong Trade Development Council

Project Overview

China International Import Expo 2024 Exhibition Space has been a Bronze winner in the Event and Happening Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Hong Kong Trade Development Council was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work China International Import Expo 2024 Exhibition Space.

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Hong Kong Trade Development Council Press Releases

Journalists and media members can enrich their content with our press releases on Hong Kong Trade Development Council, available for free use. Now available: Immediate access to 9 press releases for journalists.


Newsroom
Hong Kong Trade Development Council Newsroom

Step into Hong Kong Trade Development Council Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 167060. For a full overview of Hong Kong Trade Development Council's accomplishments and media resources, Hong Kong Trade Development Council's newsroom is the place to be, offering direct access to a range of materials. You are now viewing the Media Showcase 167060 for China International Import Expo 2024. You will find further content in Newsroom 270249.

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