Centrestage 2021
Event Organization Space for Hong Kong Trade Development Council
The annual event Centrestage returned physically to the HK Convention and Exhibition Centre, housing over 220 contemporary fashion brands within a 9000m2 space. To uplift the overall ambiance of the show, a dreamlike futuristic multi-purpose welcome space of 600m2 was created. The space was used for opening receptions, and fashion presentations as well as an introductory experience area in default mode. Under the theme of Chapter Infinity, meaning a new era of infinite possibilities, a space was created to give a glimpse of the latest fashion innovation both digitally and physically.
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Centrestage 2021 by Hong Kong Trade Development Council
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Event Organization Space by Hong Kong Trade Development Council
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Hong Kong Trade Development Council Centrestage 2021
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Hong Kong Trade Development Council Event Organization Space
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Centrestage 2021 Event Organization Space Press Releases
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Centrestage 2021 Event Organization Space Media Articles
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Unique Properties
Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
Tags
Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
Production Technology
Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
Design Challenge
The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Project Duration
The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Operation Flow
The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
Research
The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
Inspiration
Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
Project Overview
Centrestage 2021 Event Organization Space has been a Silver winner in the Event and Happening Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Hong Kong Trade Development Council.
Silver Recognition
Hong Kong Trade Development Council was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Centrestage 2021 Event Organization Space.
Hong Kong Trade Development Council Press Releases
Media members, dive into our press releases on Hong Kong Trade Development Council's work, ready for you to use and enhance your journalistic content. Instantly access 9 press releases, available exclusively for journalists.
Centrestage 2021 Unveils Futuristic Introductory Space "Chapter Infinity" at HKCEC
Discover the dreamlike, futuristic introductory space designed by Hong Kong Trade Development Council for Centrestage 2021, located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Hong Kong Trade Development Council Newsroom
Dive into Hong Kong Trade Development Council Newsroom to explore celebrated designs and projects.
