Aura

Minimalist Standing Fan for TTATO

Designer Marco Gallegos has completely rethought the pedestal fan and created a long-lasting piece of furniture that is guaranteed to become a statement in any room. Aura's timeless design combines functionality and sustainability which makes it an excellent environmentally friendly alternative to air conditioning units. A new product typology with a height of 2.4 meters also provides a unique new user experience. Aura's novel propeller geometry, can move a large volumes of air at low speeds, quietly filling the space with a gentle breeze that feels natural.

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Aura by Marco Gallegos

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Minimalist Standing Fan by Marco Gallegos

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Marco Gallegos Aura

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Marco Gallegos Minimalist Standing Fan

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TTATO Brand Logo

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Aura Minimalist Standing Fan Press Releases

For Aura, find press releases in a variety of languages: English.

Aura Minimalist Standing Fan Translations

Proudly offering Aura project translations in several languages: Minimalist Standing Fan EN, Minimalistiese Staande Waaier AF, Ventilatori Minimalist Në Këmbë SQ, ዝቅተኛ ደጋፊ AM, المروحة الدائمة البسيطة AR, Մինիմալիստական ​​կանգնած Օդափոխիչը HY, Minimalist Ventilyator AZ, Zutik Dagoen Haizagailu Minimalista EU, Мінімалістычны Стаячы Вентылятар BE, মিনিমালিস্ট স্ট্যান্ডিং ফ্যান BN, Minimalistički Stojeći Ventilator BS, Минималистичен Стоящ Вентилатор BG, Minimalist Stand Fan MY, El Ventilador De Peu Minimalista CA, Ang Minimalist Nga Standing Fan CEB, Minimalist Stand Fan NY, 極簡立扇 ZY, 极简立扇 ZH, Ventilatore Minimalista Standing CO, Minimalistički Stojeći Ventilator HR, Minimalistický Stojací Ventilátor CS, Minimalistisk Stående Ventilator DA, Minimalistische Staande Ventilator NL, Minimalista Staranta Ventumilo EO, Minimalistlik Seisev Ventilaator ET, Minimalistinen Seisova Tuuletin FI, Le Ventilateur Sur Pied Minimaliste FR, Ann An Fanadair Seasamh Minimalist GD, O Ventilador De Pé Minimalista GL, მინიმალისტური დამდგარი ვენტილატორი KA, Minimalistische Standventilator DE, Ο Μινιμαλιστικός Ανεμιστήρας EL, મિનિમલિસ્ટ સ્ટેન્ડિંગ ફેન GU, Fanatik Kanpe Minimalist HT, Dan Kadan Mai Tsayawa Fan Nau'in HA, ʻo Ka Peʻahi Kū Minimalist HAW, מאוורר עומד מינימליסטי HE, मिनिमलिस्ट स्टैंडिंग फैन HI, A Minimalista Álló Ventilátor HU, Mínimalísk Standvifta IS, Minimalist Guzo Fan IG, Kipas Angin Berdiri Minimalis ID, Lucht Leanúna Íostach GA, Minimalist Sawv Ntxuam HMN, Il Ventilatore Da Terra Minimalista IT, ミニマルなスタンディングファン JA, Kipas Angin Ngadeg Minimalis JV, ಕನಿಷ್ಠ ನಿಂತಿರುವ ಫ್ಯಾನ್ KN, Минималистік Тұрақты Желдеткіш KK, កង្ហារឈរតិចបំផុត KM, Umufana Muto Uhagaze RW, 미니멀리스트 스탠딩 팬은 KO, Fanek Rawestayî Ya Minimalîst Celebek KU, Минимализм Турган Желдеткич KY, ພັດລົມຢືນ Minimalist LO, Minimalist Fan Stans LA, Minimālisma Stāvošais Ventilators LV, Minimalistinis Stovimas Ventiliatorius LT, Minimalistesche Stand Fan LB, Минималистички Стоечки Вентилатор MK, Ny Mpankafy Mijoro Minimalista MG, Kipas Berdiri Minimalis MS, മിനിമലിസ്റ്റ് സ്റ്റാൻഡിംഗ് ഫാൻ ML, Fann Wieqfa Minimalista MT, Ko Te Mea Powhiriwhiri Tu Iti MI, मिनिमलिस्ट स्टँडिंग फॅन MR, Минималист Сэнс Бол Тавилганы MN, मिनिमलिस्ट स्ट्यान्डिङ फ्यान NE, Minimalistisk Stående Vifte NO, ସର୍ବନିମ୍ନ ସ୍ଥାୟୀ ପ୍ରଶଂସକ OR, پنکه ایستاده مینیمالیستی FA, لږترلږه ولاړ فین PS, Minimalistyczny Wentylator Stojący PL, Ventilador De Pé Minimalista PT, ਘੱਟੋ-ਘੱਟ ਖੜ੍ਹੇ ਪੱਖਾ PA, Ventilatorul Minimalist În Picioare RO, Минималистичный Вентилятор RU, La'ititi Tu'u Ili SM, Минималистички Стојећи Вентилатор SR, Minimalist Yakamira Fan SN, Minimalist اسٽينڊ فين SD, Minimalist Stand Fan SI, Minimalistický Stojaci Ventilátor SK, Minimalistični Stoječi Ventilator SL, Marawaxada Taagan Ee Ugu Yar SO, Minimalist Stand Fan ST, El Ventilador De Pie Minimalista ES, Kipas Nangtung Minimalis SU, Shabiki Wa Minimalist Amesimama SW, Minimalistisk Stående Fläkt SV, Ang Minimalist Standing Fan TL, Мухлиси Минималистӣ TG, குறைந்தபட்ச நிலை விசிறி TA, Минималист Торучы Җанатар TT, మినిమలిస్ట్ స్టాండింగ్ ఫ్యాన్ TE, พัดลมตั้งพื้นแบบมินิมอล TH, Minimalist Ayakta Vantilatör TR, Minimalist Duran Janköýer TK, Мінімалістичний Стоячий Вентилятор UK, کم سے کم کھڑے پنکھا UR, Minimalist تۇراقلىق شامالدۇرغۇچ UG, Minimalist Tik Turgan Fan UZ, Quạt Đứng Tối Giản VI, Ffan Sefyll Minimalaidd CY, Minimalistyske Steande Fan FY, I-Minimalist Yokuma Fan XH, מינימאַליסט שטייענדיק פאָכער YI, Minimalist Lawujọ Àìpẹ YO, Minimalist Emi Fan ZU, tailored for your needs.

Aura Minimalist Standing Fan Media Articles

Leverage our ready-to-publish articles on Aura, offered in a range of languages: Korean, Japanese, Russian, Chinese (Mandarin), German, Dutch, English, Spanish, Turkish, Indonesian, Arabic (Standard), Hindi, French, Portuguese and Italian.

Unique Properties

Elegant and minimalist, Aura's design easily blends in with a variety of spaces and architectural styles. Aura's timeless design combines functionality and sustainability while a shift of scale offers a completely new user experience. With a height of 2.4 meters and a unique propeller geometry, Aura moves a large amount of air at low speeds, quietly filling the room with a soft pleasant breeze.

Tags

Minimal, Fan, Craftsmanship, Furniture, Luxury

Production Technology

Aura's materials were carefully selected for their beauty, longevity and sustainability to create an item that will age well over time and that is respectful to the environment. Attentive care was put into even the smallest details to make sure Aura lasts for generations. The rotor blades are crafted through the layering and bending of birch and ash veneers. This plywood construction celebrates the craft of master woodworkers while allowing the blades to maintain their shape over time. A powder coated aluminum frame makes for a lightweight construction that is durable and easy to assemble. The solid ash wood legs can be effortlessly dismounted for ease of transportation. Attentive care was put into even the smallest details to make sure Aura lasts for generations. The rotor blades are crafted through the layering and bending of birch and ash veneers. This plywood construction celebrates the craft of master woodworkers while allowing the blades to maintain their shape over time. A powder-coated aluminum frame makes for a lightweight construction that is durable and easy to assemble. The solid ash wood legs can be effortlessly dismounted for ease of transportation.

Design Challenge

The challenge was to move away from predefined product typologies and the static design languages of everyday objects. In order to create a product with a higher emotional value, the re-design of the fan involved a straightforward construction where all parts of the fan were re-thought, and in the process, stripped to the bare minimum: cage, propeller, base, motor components. A shift of scale and a carefull selection of materials change the way we interact with the fan, creating better user-object empathy and a prolonged appreciation for the presence of this object in our everyday lives.

Project Duration

First concept idea 2012 Product Development was done between September 2019-January 2021

Operation Flow

Aura has an easy to use 5 speed controller. Its unique propeller geometry moves larger volumes of air at a slower speed than traditional fans, which creates a gentle breeze that conditions the air without being overwhelming. The frame has a swivel and tilt function which allows to control the direction of the air. The tilt function also makes Aura useful during the winter. When tilted upwards so that it faces the ceiling, the rotor head draws the cooler air from the floor to the ceiling, resulting in the warmer air to be pushed back down into the room. In physics, this process is referred to as destratification. In rooms with high ceilings there can be a temperature difference of up to 1 degree Celsius per meter between different layers of air. AURA can counteract this effect and balance the air temperature in the room. Aura comes with a snap-on propeller guard if additional protection is needed.

Research

This design was born as a response to our society's wasteful consumer habits, where objects are often bought and quickly discarded because of their lack of emotional value. Understanding the objects we live with means to build up a relationship with them. I started the design process by analyzing the common standing fan and its context. What is its main function? How is it used ? What is it made of? Why was it made that way? What is our relationship with the object? How can it be improved?

Inspiration

The inspiration for this product comes from the idea that we can change the way we interact and assign value to everyday objects through the use of good design principles. The result is an unexpected design with a different choice of materials and unusual proportions. The new design creates a completely new user experience and changes the way users engage with the fan, which strengthens their emotional connection with the object.

Image Credits

Image Credits: All images -Copyright This That and The Other GmbH

Project Overview

Aura Minimalist Standing Fan has been a Silver winner in the Furniture Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Marco Gallegos was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Aura Minimalist Standing Fan.

Marco Gallegos Press Releases

We provide a series of press releases on Marco Gallegos that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 1 press releases are available right now.

Aura: Redefining the Standing Fan with Minimalist Luxury

Introducing Aura, a timeless and sustainable standing fan designed by Marco Gallegos

Marco Gallegos Newsroom

Unlock a treasure trove of award-winning designs by accessing Marco Gallegos Newsroom.