Axel

Self Standing Coat Hanger for Iva.n Design Studio

The more items you hang on it, the more stable it gets; that is the main statement regarding this object. Coat hangers very often have stability issues; jackets, coats, sweaters etc. can lean the hanger. In Axel's case, while being designed, designers used gravity as an ally, to help its users to keep the tall hanger centered using its mid axis. Axel is a high quality product. Build by only two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.

Download Press Kit № 170531

Download Press Kit № 170531 Self Standing Coat Hanger for Iva.n Design Studio by Ivan Levak to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention innovation|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Axel by Ivan Levak

Download 1800 Pixels JPEG Image.

Self Standing Coat Hanger by Ivan Levak

Download 1800 Pixels JPEG Image.

Ivan Levak Axel

Download 1800 Pixels JPEG Image.

Ivan Levak Self Standing Coat Hanger

Download 1800 Pixels JPEG Image.

Ivan Levak Design Team Photo

Download 1800 Pixels JPEG Image.

Iva n Design StudioBrand Logo

Download 1800 Pixels JPEG Image.

Unique Properties

'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.

Tags

furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby

Production Technology

Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.

Design Challenge

Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.

Project Duration

The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.

Operation Flow

This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.

Research

Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.

Inspiration

While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.

Image Credits

Photo by Marija Gasparija

Project Overview

Axel Self Standing Coat Hanger has been a Bronze winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Ivan Levak was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Axel Self Standing Coat Hanger.

Ivan Levak Newsroom

Find inspiration and award-winning creativity within the Ivan Levak Newsroom.