Self Standing Coat Hanger
Axel

Self Standing Coat Hanger for Iva.n Design Studio

The more items you hang on it, the more stable it gets; that is the main statement regarding this object. Coat hangers very often have stability issues; jackets, coats, sweaters etc. can lean the hanger. In Axel's case, while being designed, designers used gravity as an ally, to help its users to keep the tall hanger centered using its mid axis. Axel is a high quality product. Build by only two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.

Ivan Levak 2025 Partnership Bronze Press Kit № 170531

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Axel by Ivan Levak
Axel by Ivan Levak

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Self Standing Coat Hanger by Ivan Levak
Self Standing Coat Hanger by Ivan Levak

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Ivan Levak Axel
Ivan Levak Axel

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Ivan Levak Self Standing Coat Hanger
Ivan Levak Self Standing Coat Hanger

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Ivan Levak Design Team Photo
Ivan Levak Design Team Photo

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Iva n Design StudioBrand Logo
Iva n Design StudioBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Axel Self Standing Coat Hanger Press Releases

Press resources for Axel are offered in several languages: English.


Unique Properties

'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.

Tags

furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby

Production Technology

Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.

Design Challenge

Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.

Project Duration

The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.

Operation Flow

This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.

Research

Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.

Inspiration

While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.

Image Credits

Photo by Marija Gasparija

Project Overview

Axel Self Standing Coat Hanger has been a Bronze winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Ivan Levak Design Team Photo Award Logo
Bronze Recognition

Ivan Levak was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Axel Self Standing Coat Hanger.

DesignPRWire
Ivan Levak Press Releases

We provide a series of press releases on Ivan Levak that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 1 press releases for all journalists.


Axel Self-Standing Coat Hanger Wins Bronze at 2025 A' Furniture Design Awards for Innovative Portability

Ivan Levak's Axel coat hanger, designed in collaboration with Iva Grgic, has been honored with the Bronze A' Design Award in 2025, recognizing its inventive approach to stability, portability, and minimalist construction, inspired by the modern nomadic lifestyle and unveiled at Salone Del Mobile 2023 in Milan.


Ivan Levak Design Team Photo
Ivan Levak Newsroom

Access Ivan Levak Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 170531. Visit Ivan Levak's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are now viewing the Media Showcase 170531 for Axel. You will find further content in Newsroom 366571.

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