Vision K

Vision Vehicle for Kurtcepe

Vision K is a groundbreaking concept car combining advanced human-machine interface technology with life centered design. Inspired by wind sculpted monoliths, its sleek, aerodynamic silhouette optimizes both form and function. The vehicle features an AI-driven cockpit with real time data integration, intuitive no look controls, and adaptive displays, ensuring a seamless and distraction free driving experience. Developed through extensive user testing, The K redefines automotive innovation by enhancing usability, safety, and driver engagement.

Download Press Kit № 171323

Download Press Kit № 171323 Vision Vehicle for Kurtcepe by Deniz Kurtcepe to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention innovation|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Vision K by Deniz Kurtcepe

Download 1800 Pixels JPEG Image.

Vision Vehicle by Deniz Kurtcepe

Download 1800 Pixels JPEG Image.

Deniz Kurtcepe Vision K

Download 1800 Pixels JPEG Image.

Deniz Kurtcepe Vision Vehicle

Download 1800 Pixels JPEG Image.

KurtcepeBrand Logo

Download 1800 Pixels JPEG Image.

Unique Properties

Vision K redefines the driving experience through a life centric approach, integrating intuitive controls with advanced Human Machine Interface technology. Inspired by wind-sculpted monoliths, its aerodynamic design merges aesthetics with performance. Featuring real time data integration and nolook controls, The K minimizes cognitive load, enhancing safety and usability. Developed through extensive user testing, it seamlessly blends form, function, and cutting edge technology.

Tags

Concept Car, HMI, User-Centered Design, No-Look Controls, Ergonomic Interface, Futuristic Vehicle, AI-Driven Cockpit, Aerodynamic Design, Automotive Innovation, Seamless Interaction

Production Technology

Vision K was developed using advanced 3D modeling, computational fluid dynamics, and ergonomic simulations. The vehicle’s monolithic structure optimizes aerodynamics while lightweight composite materials enhance efficiency. The human machine interface system integrates AI driven real-time data, adaptive displays, and haptic feedback for seamless interaction. Precision engineering ensures an intuitive, safe, and high-performance driving experience.

Design Challenge

The primary challenge was balancing digital innovation with user familiarity. Over-reliance on touchscreen interfaces in modern vehicles has led to increased cognitive load and distractions. By studying user behavior, the K introduced a hybrid system integrating tactile feedback and adaptive displays. Achieving seamless interaction required extensive prototyping, refining button placement, haptic response, and visual hierarchy to create an intuitive driving environment.

Project Duration

The Vision K project commenced in 2022 and was developed over two years, involving multidisciplinary teams across Europe and North America. Extensive user testing and iterative prototyping took place in controlled environments and real-world conditions. The final design integrates insights from extensive driver research, culminating in an innovative, user focused automotive experience.

Operation Flow

Vision K prioritizes an intuitive and distraction free driving experience. Nolook physical controls allow drivers to operate essential functions without taking their eyes off the road. The AI-powered human machine interface adapts to user preferences, streamlining real-time data and minimizing cognitive load. By integrating digital and tactile interactions, the system enhances usability, providing a seamless balance between automation and driver control.

Research

Vision K’s development was driven by a comprehensive user study involving over 200 drivers. Research focused on cognitive load, ergonomic usability, and real time data integration. Methodologies included eye-tracking analysis, reaction time assessments, and adaptive user interface testing. Insights led to an optimized human machine interface, reducing distractions and improving accessibility. Findings were directly applied to the design, ensuring an intuitive, data informed user experience.

Inspiration

The inspiration for Vision K stems from the natural elegance of wind shaped rock formations and the need for an intuitive driving experience. Extensive research with 200 drivers revealed the challenges of traditional dashboard designs, leading to the development of no look controls and an optimized human machine interface. By balancing digital and physical interfaces, The K enhances focus, reducing distractions and redefining the relationship between driver and machine.

Image Credits

Image #Main : Creator Deniz Kurtcepe, Image #1: Creator Deniz Kurtcepe, Image #2: Creator Deniz Kurtcepe, Image #3: Creator Deniz Kurtcepe, Image #4: Creator Deniz Kurtcepe,

Project Overview

Vision K Vision Vehicle has been a Silver winner in the Car and Land Based Motor Vehicles Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Deniz Kurtcepe was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Vision K Vision Vehicle.

Deniz Kurtcepe Newsroom

Step into Deniz Kurtcepe Newsroom for a showcase of exemplary design and recognized projects.