Fashion Launderette
Installation Space for Hong Kong Trade Development Council
An image uplift for the 2019 Hong Kong Fashion Week was required by the event organiser to stimulate the visitors’ attention and to subconsciously show the latest seasonal trend colours. From this a fun thematic approach was developed, inspired by 1980’s laundromat interiors genre under the name Fashion Launderette. The theme would start with a welcome installation, then an entrance treatment for the main hall. Followed by a multi-functional space for seminars and cocktail receptions etc. located inside the hall for fashion shows.
Download Press Kit № 90189
Download Press Kit № 90189 Installation Space for Hong Kong Trade Development Council by Hong Kong Trade Development Council to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention innovation|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Fashion Launderette by Hong Kong Trade Development Council
Download 1800 Pixels JPEG Image.
Installation Space by Hong Kong Trade Development Council
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Fashion Launderette
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Installation Space
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development CouncilBrand Logo
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Corporate Logo
Download 1800 Pixels JPEG Image.
Fashion Launderette Installation Space Press Releases
Access press releases crafted for Fashion Launderette in these languages: English.
Fashion Launderette Installation Space Media Articles
Access our collection of Fashion Launderette articles, ready for use and offered in languages: English, Spanish, Korean, Italian, Indonesian, German, French, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Portuguese, Dutch, Japanese and Russian.
Unique Properties
The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Tags
Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Production Technology
All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Design Challenge
The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Project Duration
The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Operation Flow
The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.
Research
The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspiration
The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Project Overview
Fashion Launderette Installation Space has been a Bronze winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Hong Kong Trade Development Council.
Bronze Recognition
Hong Kong Trade Development Council was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Fashion Launderette Installation Space.
Hong Kong Trade Development Council Press Releases
Our press releases on Hong Kong Trade Development Council and their work are made freely available for press members looking to add depth to their content. Available now: 5 press releases ready for immediate access by journalists.
Fashion Launderette: Transforming Hong Kong Fashion Week with a Fun and Creative Installation Space
Hong Kong Trade Development Council Unveils Fashion Launderette at 2019 Hong Kong Fashion Week
Hong Kong Trade Development Council Newsroom
Unlock a treasure trove of award-winning designs by accessing Hong Kong Trade Development Council Newsroom.
