N Plus Magic House
Cattery for Taizhou HAKE Technology Co., Ltd
In contrast to conventional enclosed cages, the N plus Magic House facilitates the unrestricted expansion of space and adaptable structural modifications through its modular component design. This innovative approach seamlessly merges the living and recreational needs of cats and offers users the ease of assembly and disassembly to cater to various needs. The design exemplifies a high level of functionality and user-centered characteristic of modern pet product design.
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N Plus Magic House by Chen Hao
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Cattery by Chen Hao
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Chen Hao N Plus Magic House
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Chen Hao Cattery
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Taizhou HAKE Technology Co LtdBrand Logo
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Unique Properties
The N plus Magic House restructures the conventional cat house through modularized design. Its fundamental structure comprises standardized units that allow for flexible combination, expansion, and disassembly. This design addresses the living and play needs of cats, allowing users to tailor the configuration based on spatial conditions and the habits of pets. Unlike traditional cat houses that typically serve a single function, it harmonizes with diverse placement scenarios.
Tags
Cattery, Modular, Flexible, Personalized, Expanded
Production Technology
The N plus Magic House is fabricated through injection molding, automatic wire welding, and plastic spraying processes, so that the overall design aligns with the behavioral and safety requirements of cats. Constructed from high-quality PP resin, the cage is impact-resistant and eco-friendly. The transparent components are made from PET, allowing owners to monitor their pets at ease. The rear section features Q195 carbon steel mesh that offers strength and durability.
Design Challenge
A notable challenge was to maintain the flexibility of the cube unit without compromising the overall stability of the assembled structure. To address this, the team enhanced existing connectors and tailored a high-strength, durable connector for the cat house. This innovative connector features a precise slot structure that would support greater weight and pressure, while its added non-slip texture design enhances friction with the cube unit, preventing loosening or detachment in use.
Project Duration
The project commenced in July 2023 in Taizhou, Zhejiang Province, and wrapped up in November 2024, also in Taizhou, Zhejiang Province. Subsequently exhibited in November 2024 at Megazoo Korea.
Operation Flow
The components and modules of the N plus Magic House are designed to be independent and interchangeable with a secure connection maintained. Users are not required to possess advanced tools or specialized skills, but simply insert the cage pieces into the connector slots and stack them like building blocks to form the desired shape of the cat house. Furthermore, the design allows for easy disassembly and reassembly at any time, enabling users to continually modify and enhance their cat personal space in accordance with their pet growth and preferences.
Research
During the initial phase of development, the team gathered data on cats behavioral patterns, preferences, and the expectations of pet owners regarding cat houses. Additionally, they conducted an analysis of the strengths and weaknesses of the products available in the market, allowing them to leverage strengths and mitigate weaknesses in their design process.
Inspiration
Many pet owners consider their cats as integral family members and seek cat houses that not only accommodate their pets living needs but also provide ample space for play and interaction to fulfill their emotional well-being. However, intricate and engaging cat house designs may impose limitations on the placement options for users, narrowing the range of target customers. In contrast, a modular design caters to individual preferences, offering greater versatility and adaptability.
Image Credits
Taizhou HAKE Technology Co., Ltd
Project Overview
N Plus Magic House Cattery has been a Silver winner in the Pet Care, Toys, Supplies and Products for Animals Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Chen Hao was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work N Plus Magic House Cattery.
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